Cpg Marketing

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A visual representation of advertising budgets shifting from traditional TV to short-form video platforms like TikTok and YouTube Shorts.

Short-Form Video's Rise Reshapes TV Ad Budgets

In 2023, a major CPG brand shifted 30% of its Q4 TV ad budget to TikTok and YouTube Shorts, a move unthinkable just three years prior, according to AdAge .

Leo Hartmann·May 14, 2026