Content Consumption
5 articles
Streaming's dominance diminishes fall TV season's relevance.
Last September, for the first time in over 70 years, no single broadcast network premiere drew more than 5 million live viewers, a stark contrast to the 20-30 million regularly achieved just two decad
Streaming Services Face Churn Crisis Despite Record Viewing
Despite viewers feeling overwhelmed by 'way too many services,' Netflix just raised its U.
Vertical Cinema's Rise: TikTok CPCs Range From $0.17 to $1.50
For as little as $0.17 per click, advertisers in 2026 can reach millions of mobile users on platforms like TikTok, fueling a new wave of vertical, ad-supported micro-dramas that are reshaping content
The Great Unbundling: How Market Fragmentation Is Reshaping Streaming
The simple promise of streaming has fractured into a thousand pieces. The rise of niche streaming platforms has transformed the digital landscape, but viewers report the sheer number of services makes it harder, not easier, to find the stories they wish to watch.
The Evolving Business Models of Streaming Services, Explained
The streaming landscape has moved beyond simple subscriptions to complex business models like SVOD, AVOD, and hybrid tiers. This shift is reshaping how we consume content and how stories are funded.