Film and Pen

Brands

3 articles

A luxury brand logo disintegrating into digital code, symbolizing the ethical concerns surrounding AI-generated advertising creative.
Advertising

AI advertising creative generation raises urgent ethical questions for brands.

Luxury brand Gucci recently faced widespread criticism for using AI-generated images in its promotional campaign, with critics labeling the content 'AI slop.

Leo Hartmann·April 29, 2026
Executives in a tense boardroom meeting, pointing at a screen showing marketing slogans and legal documents, symbolizing ethical advertising challenges.
Advertising

Major brands face new ethical advertising challenges

AT&T, a company that publicly accused T-Mobile of misleading marketing, was itself found to have violated advertising standards by using regulatory findings for its own promotional gain, according to

Leo Hartmann·April 18, 2026
A digital hand reaching towards a human hand through a shimmering, transparent barrier, symbolizing the critical need for transparency in AI-generated advertising to maintain brand trust.
Advertising

Without Transparency, AI-Generated Advertising Is a Ticking Time Bomb for Brands

The widespread adoption of AI in advertising without a parallel commitment to transparency is an ethical gamble that threatens to sever the bond of trust between brands and consumers.

Leo Hartmann·March 31, 2026