African Markets

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A dynamic depiction of a Nigerian city street at night, with citizens engrossed in their smartphones, showcasing the dominance of digital and social media advertising.

Nigeria's $1.1B Online Ad Market Booms Amidst Social Media

Over 120 million Nigerians now access the internet, making social media advertising the leading segment in the nation's $1.

Leo Hartmann·July 1, 2026