Performance Marketing

3 articles

Advertiser in a futuristic control room looking concerned at opaque AI data streams on holographic displays, symbolizing performance marketing measurement challenges.

Advertising

Performance marketing's measurement problem to incur major costs by 2026.

70% of advertisers plan to increase their CTV/OTT spending by an average of 17% in 2026.

Leo Hartmann·May 10, 2026

Futuristic control panel showing ChatGPT ad campaign data with holographic projections, symbolizing OpenAI's entry into digital advertising.

Advertising

OpenAI Launches Self-Serve Ads Manager for ChatGPT

On Tuesday, OpenAI publicly launched a self-serve Ads Manager for ChatGPT, complete with cost-per-click (CPC) bidding and a Conversions API, just weeks after quietly updating its privacy policy to dis

Leo Hartmann·May 6, 2026

A futuristic digital screen showing an advertisement that is indistinguishable from organic content, representing the impact of AI on advertising.

Advertising

OpenAI's New CPC Model For ChatGPT Ads Puts Pressure On Marketers

OpenAI's ChatGPT ads manager now allows advertisers to bid $3 to $5 per click, directly challenging established performance advertising giants like Google Search.

Leo Hartmann·April 22, 2026