Film and Pen

Gen Z

4 articles

Young reader feeling overwhelmed by social media trends and book recommendations, illustrating the pressure to read trending titles.
Books

Social media shapes how young readers engage with books

Despite BookTok generating over 180 billion views and driving significant book sales, 45% of young readers now feel pressured to read trending titles, often leading to 'reading slumps' and anxiety.

Amelia Frost·September 6, 2026
A vintage film reel on a dusty shelf juxtaposed with a glitching digital screen, symbolizing the preservation challenges between physical and digital media.
Media Industry

Film Stock is King for Preservation; Digital Archives Face Risks.

While major retailers reduced or eliminated physical media sections, Gen Z surprisingly leads a revival of physical media purchases, exposing a critical disconnect within the film industry.

Amelia Frost·July 11, 2026
Young Indian Gen Z users actively engaging with Snapchat on their smartphones amidst a vibrant, advertising-filled urban landscape.
Advertising

Snapchat India's advertiser base grows tenfold, driven by Gen Z

In India, Snapchat's advertiser base has exploded tenfold in just two years, driven by a user base where over 90% are between 13 and 30 years old, according to Fortune India and BusinessLine .

Leo Hartmann·June 4, 2026
Diverse Gen Z audience engaging with holographic entertainment projections, symbolizing future advertising strategies.
Advertising

Top 4 Gen Z Advertising Strategies for Entertainment Brands in 2026

More than half of Gen Z prefers TikTok to Google for search, yet 60% of them now trust the platform less than they used to.

Leo Hartmann·June 4, 2026