Film and Pen

Gen Z

2 articles

Young Indian Gen Z users actively engaging with Snapchat on their smartphones amidst a vibrant, advertising-filled urban landscape.
Advertising

Snapchat India's advertiser base grows tenfold, driven by Gen Z

In India, Snapchat's advertiser base has exploded tenfold in just two years, driven by a user base where over 90% are between 13 and 30 years old, according to Fortune India and BusinessLine .

Leo Hartmann·June 4, 2026
Diverse Gen Z audience engaging with holographic entertainment projections, symbolizing future advertising strategies.
Advertising

Top 4 Gen Z Advertising Strategies for Entertainment Brands in 2026

More than half of Gen Z prefers TikTok to Google for search, yet 60% of them now trust the platform less than they used to.

Leo Hartmann·June 4, 2026