Film and Pen

Consumer Perception

2 articles

A courtroom scene where AI-generated advertisements are displayed on a screen with an 'AI-Generated' label, but the jury remains skeptical.
Advertising

NY AI Disclosure Law for Ads: Disclosures Fail to Prevent Deception

Despite new laws mandating disclosure for AI-generated content, a survey of 1,601 participants found that labels indicating content was AI-generated did not significantly affect their attitude change

Leo Hartmann·April 24, 2026
A digital hand reaching towards a human hand through a shimmering, transparent barrier, symbolizing the critical need for transparency in AI-generated advertising to maintain brand trust.
Advertising

Without Transparency, AI-Generated Advertising Is a Ticking Time Bomb for Brands

The widespread adoption of AI in advertising without a parallel commitment to transparency is an ethical gamble that threatens to sever the bond of trust between brands and consumers.

Leo Hartmann·March 31, 2026