Business Strategy

5 articles

Business professionals collaborating on a holographic display to plan and create an effective video series, highlighting strategic storytelling and audience engagement.

How Businesses Create Effective Video Series

For 71% of video marketers, short-form video is the top driver of ROI, proving that concise, impactful stories capture audience attention and deliver measurable returns, according to Sproutsocial .

Tara Collins·August 28, 2026

Independent creators as powerful media brands, building successful businesses and brands beyond traditional digital platforms.

Media Industry

Independent creators are now media brands, launching businesses beyond platforms.

By 2025, user-generated platforms will claim over half of all content-driven advertising revenue, eclipsing professionally produced content.

Amelia Frost·July 9, 2026

Split screen illustrating the contrast between ad-free streaming enjoyment and the frustration of ad interruptions on streaming platforms.

Media Industry

How Streaming Service Revenue Models Beyond Subscriptions Work

Netflix's 'Standard With Ads' plan, launched just two years ago, has already seen its price increase by over 12% to $8.

Leo Hartmann·June 8, 2026

Production

The Event Group's Insider Guide to Corporate Event Management in Calgary

Discover why hiring a full-service event company like The Event Group is crucial for successful corporate event management in Calgary, offering strategic advantages over in-house planning. Learn how professional event planners handle logistics, risk, and budget, allowing your team to focus on core business goals.

Niche Streaming: Price Hikes & Evolving Business Strategies

Crunchyroll, the anime streaming giant, hiked its Fan plan price by 25% to $9.

Leo Hartmann·April 17, 2026