Algorithm

2 articles

Young people dancing energetically at a party, with a vintage record player in the foreground, symbolizing TikTok's revival of older music.

How TikTok's Algorithm Revives Older Music Content

In British TikTok posts this year, tunes more than five years old accounted for 19 out of the 50 top tracks, the highest proportion since TikTok started monitoring the trend in 2021, according to The Guardian.

Julian Mercer·June 8, 2026

A futuristic cityscape dominated by digital advertising billboards, with a lone human figure observing the overwhelming algorithmic display.

Media Industry

Global Ad Market Surges Past $471 Billion, Driven by Digital Expansion

By 2028, three-quarters of all ad spend will be algorithm-driven, fundamentally reshaping how brands connect with consumers.

Leo Hartmann·June 5, 2026