Platform Lock In

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Diverse group of Indian creators actively editing short films on mobile phones using the Meta Edits app, with Indian landmarks in the background.

Meta Launches Edits Film Festival for Indian Creators

On August 24, 2026, Meta launched an India-wide film festival for short-form video, but entries must be created exclusively within its Edits app, signaling a strategic push for platform lock-in, accor

Tara Collins·September 5, 2026