Marketing Spend

2 articles

Creator marketing spend hit $37B in 2025, continues surge

In 2025, creator advertising spend alone reached a staggering $37 billion, a figure that underscores its explosive growth and pivotal role in the digital economy.

Leo Hartmann·April 21, 2026

A futuristic cityscape at dusk illuminated by digital billboards displaying financial data, symbolizing the massive growth in digital advertising revenue.

Advertising

Digital ad revenue approaches $300 billion in 2025

In 2025, the digital advertising industry surged to nearly $300 billion in revenue, according to the IAB .

Leo Hartmann·April 17, 2026