Marketing Roi

2 articles

Graph illustrating the rapid growth of influencer marketing, with diverse creators and digital icons symbolizing industry expansion and ROI.

Influencer Marketing Booms Past $40B by 2026; Optimize ROI

Brands are earning an average of US$5.

Leo Hartmann·June 3, 2026

Advertiser in a futuristic control room looking concerned at opaque AI data streams on holographic displays, symbolizing performance marketing measurement challenges.

Performance marketing's measurement problem to incur major costs by 2026.

70% of advertisers plan to increase their CTV/OTT spending by an average of 17% in 2026.

Leo Hartmann·May 10, 2026