Film and Pen

Marketing Metrics

3 articles

Editorial illustration for Choosing a Performance-Based Agency Contract: Which Model Fits Your Goal, and the Terms That Decide Whether It Works
Advertising

Choosing a Performance-Based Agency Contract: Which Model Fits Your Goal, and the Terms That Decide Whether It Works

Choosing the right performance-based agency contract model hinges on aligning payment triggers with your specific campaign goals, but the contract's precise language around definitions and measurement is paramount. Key clauses for defining qualified outcomes, attribution, baselines, and ownership are critical for a successful partnership.

Leo Hartmann·October 16, 2026
A futuristic digital advertising dashboard illustrating programmatic pageview relevance with glowing connections between ads and engaged users, highlighting advanced metrics and strategic insights.
Advertising

What is Programmatic Pageview Relevance in Digital Advertising?

Only 9% of digital ads are viewed for more than one second, according to Lumen Research .

Leo Hartmann·May 30, 2026
A visual representation contrasting superficial marketing metrics with clear, data-driven influencer marketing ROI, emphasizing measurable business outcomes.
Advertising

How to Measure Influencer Marketing ROI Beyond Surface Metrics

A direct-to-consumer cleaning brand activated 211 micro-influencers on Instagram, achieving a staggering 13:1 return on investment.

Leo Hartmann·April 18, 2026