Marketing Metrics

2 articles

A futuristic digital advertising dashboard illustrating programmatic pageview relevance with glowing connections between ads and engaged users, highlighting advanced metrics and strategic insights.

What is Programmatic Pageview Relevance in Digital Advertising?

Only 9% of digital ads are viewed for more than one second, according to Lumen Research .

Leo Hartmann·May 30, 2026

A visual representation contrasting superficial marketing metrics with clear, data-driven influencer marketing ROI, emphasizing measurable business outcomes.

How to Measure Influencer Marketing ROI Beyond Surface Metrics

A direct-to-consumer cleaning brand activated 211 micro-influencers on Instagram, achieving a staggering 13:1 return on investment.

Leo Hartmann·April 18, 2026