Brand Messaging

2 articles

Gen Z consumers react with skepticism and negativity to a glitching AI-generated advertisement displayed on a futuristic holographic screen.

AI ads risk alienating Gen Z: 39% already feel negative.

Gen Z consumers in 2026 are significantly more likely to feel negative sentiment toward AI-generated advertisements than Millennials.

Amelia Frost·June 18, 2026

Nike's Boston store window displays a controversial sign, 'Runners welcome. Walkers tolerated.', drawing a crowd of concerned runners and onlookers.

Nike's 'Tolerated' Ad Sparks Backlash, Highlighting Representation's Ethical Imperative.

At its Boston flagship store, Nike displayed a sign for the marathon that read, 'Runners welcome.

Tara Collins·April 21, 2026